Sour Patch Kids and Snapple Teamed Up for the Most Epic Candy Collab

All the flavors of your childhood in one convenient package.

<p>Snapple / Sour Patch Kids</p>

Snapple / Sour Patch Kids

Sour Patch Kids have been around for decades but one could argue that this candy has really hit its stride within the past ten years. From innovative flavors to clever cross-brand collaborations, the brand is unafraid to take risks if it means catching the attention of shoppers nationwide. Now, parent company Mondelēz International is stoking the flames of millennial nostalgia by fusing Sour Patch Kids with Snapple to release limited-edition Fruit Flavor Mix candy.

The new Fruit Flavor Mix bag will contain three candies inspired by Snapple beverages: Mango Madness, Kiwi Strawberry, and Fruit Punch. It’s available now at retailers nationwide, and the two brands are mounting a Gen Z–friendly marketing push to spread the word.

Related: Oreo Is Releasing a Limited-Edition Cookie Made With Sour Patch Kids — Here's When You Can Get It

On August 1, Snapple and Sour Patch Kids will debut a virtual trivia game called “Fact or Kid” on TikTok (@therealsourpatchkids), based on the iconic factoids found under the cap of each Snapple bottle. Players will have to determine whether the “facts” are real or fake and record their response via TikTok video. Anyone who gets three out of five questions right enters a drawing for a chance to win up to $1,000.

<p>Snapple / Sour Patch Kids</p> The new Fruit Flavor Mix bag will contain three candies inspired by Snapple beverages: Mango Madness, Kiwi Strawberry, and Fruit Punch.

Snapple / Sour Patch Kids

The new Fruit Flavor Mix bag will contain three candies inspired by Snapple beverages: Mango Madness, Kiwi Strawberry, and Fruit Punch.

“We’re always looking for inventive ways to introduce new flavors and spark excitement among our fans,” said Grace Howard, innovation brand manager at Mondelēz International, on Sour Patch Kids’ partnership with Snapple.

Howard’s not kidding: Compared to some of Sour Patch Kids’ other partnerships in recent years, partnering with a fruit juice brand sounds downright intuitive. Earlier this year, for example, Sour Patch Kids–flavored Oreos rolled out to grocery store shelves, and at the opening of NYC’s Sour Patch Kids Store in 2020, customers were treated to an edible cookie dough studded with sour candy, a collaboration with D?. Before that, Post even released a Sour Patch Kids breakfast cereal, and Dreyer’s sold a Sour Patch Kids ice cream. So, yes, a bag of juice-inspired gummies sounds just fine to us.

Related: Swedish Candy Could Be the Key to Happiness

Snapple, meanwhile, has taken a slightly more conceptual route of late. The brand recently reintroduced Snapple Elements, which instead of having descriptive flavors like Watermelon Lemonade or Peach Tea boasts varieties including Rain, Fire, Earth, Air, and Sun. The ’90s-tastic drinks (now in plastic bottles instead of glass) feature a blend of fruits, agave, and tea, and they contain less sugar than the leading Snapple products. Snapple’s Diet line has also been renamed Zero Sugar, in keeping with other major beverage brands that have distanced themselves from the “diet” term.

By collaborating with Sour Patch Kids, Snapple might be signaling a turn toward some additional fun, buzzy licensing opportunities. And why not? Fruit juice lends itself well to a whole host of partnerships. Who wouldn’t love to see Snapple Pop-Tarts or Snapple bubble gum or Snapple smoothies at Jamba? We’ll see what comes to fruition (sorry).

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