Events Calendar: io presents: IN|10 The Interactive Exchange

IN: The Interactive Exchange (formerly known as ICE) is a high level conference dedicated to the exchange of ideas in interactive media. Delegates will participate in panel discussions and listen to keynote addresses by experts designed to encourage creative thinking.

The conference component of IN is the exchange of ideas in interactive media. Participants will share and acquire knowledge and insights intoninnovations, hot trends and cool possibilities. Panel discussions and presentations are key parts of the Conference component.

WHY YOU SHOULD ATTEND:

Media Companies - Understanding the need for the creation of rational and sustainable value chains. In today's market, simply adapting existing models from other platforms is no longer effective. Join in the discussion aimed at creating interactive-specific, cross-platform business models.

Marketing Companiesn- Today's interactive media is a dynamic organism - yet has to be packaged and sold to an increasingly segmented audiences. Combined with the ever-pressing need to keep marketing budgets lean and connect withnculturally diverse audiences in real time, creating adaptive, evolving strategies is unavoidable.

IN has and always will be a market -na space for exchanging ideas, being inspired and using benchmarks from various industries to bring new ideas to marketing in a changing interactive space.

Games Companies - Increasing accessibility, creating more robust content and engines, and keeping costs down are becoming new tenets of the digital games sector- allowing new players to access what was once an isolated industry. This conference provides forums for sparking ideas, leading change based on successful programs in other fields, and networking with experts from all manners of industry.

Industry Stakeholders - Being able to anticipate industry moves and changes constitute the backbone of creating value-added services at low development / implementation cost. Attending events such as IN where developments happen at the grassroots level is often the key of beating competitors and being the first to market relevant product or service and driving shareholder value.

For more information and to register for the conference visit www.inexchange09.com