nGen, Niagara Interactive Media Generator, is a hub for digital interactive media projects and business development in St. Catharines and the Niagara Region. By bringing together key partners in industry, economic development and post‐secondary education, nGen works to create an innovative business incubation and generation model to help jump‐start and grow new enterprise. This initiative is helping to build a cluster based on the already thriving digital interactive media industry in our region, and also based on the students and graduates of Brock University and Niagara College. nGen’s programs are designed to help Niagara retain fresh talent and to attract and assist new business in a context where creators and entrepreneurs can thrive.

nGen is unique in that it fosters synergies between creative and enabler enterprises, local arts and culture industries in Niagara, as well as the educational programs, research and development expertise, and infrastructure at Brock University and Niagara College. It facilitates networking, collaboration, prototyping, production and business development. nGen's main activities revolve around tenancy, mentorship, access to technology, projects, seminars, and networking.

Initially funded through the Ontario Media Development Corporation (OMDC), nGen's founding partners include Brock University, Niagara College, Interactive Ontario, City of St. Catharines, Silicon Knights, Niagara Enterprise Agency, and the Niagara Economic Development Corporation.

nGen’s office/production facility is located at 1 St. Paul Street in downtown St. Catharines. It is co-located with the St. Catharines Small Business Enterprise Centre.